Managing the relationship that you have with your customers is an essential part of doing business in any industry. To accommodate this ongoing need, developers created a new breed of software called customer relations management (CRM) systems. These interfaces make it easy to collect, track, and quickly utilize contact information, transaction history, email address, profile information, demographic data, and a wide variety of other data related to managing your relationship with customers. With these tools, you’ll be able to quickly catalog and analyze details about your customer base as a whole or about each customer individually. However, all CRMs are not created equal, so be sure to heed the following four tips when choosing one.